Launching Your Campaign
Backer Communication Strategies
This lesson explores how to engage with your audience during pre-launch, throughout the campaign, and after it ends, ensuring that your supporters stay informed and excited about your project.
Kickstarter Staff
Launching Your Campaign
How to Launch Successfully
Go through a valuable 10-point checklist to make sure you’re ready to launch your creative project.
Setting the Stage for Your Campaign
Reward Strategy
Explore how to structure your reward tiers to appeal to backers and encourage higher pledges.
Setting the Stage for Your Campaign
Creating an Effective Campaign Video
In this lesson, you'll learn how to craft a compelling campaign video that highlights the key aspects of your project and builds trust with backers. Best of all, you don’t need a large budget or fancy equipment to create a professional-looking video—authenticity is key.
Setting the Stage for Your Campaign
How to Tell Your Campaign Story
Learn how to write a compelling story that captures attention, builds trust, and motivates backers to support your vision.
Setting the Stage for Your Campaign
Guide to Kickstarter Campaign Page
Get a step-by-step guide to structuring your Kickstarter campaign page for clarity and impact.
Getting Started with Crowdfunding
Setting Your Campaign Goal
Learn how to set a realistic and compelling funding goal that motivates backers and ensures your project’s success.
Getting Started with Crowdfunding
Overview of a Crowdfunding Timeline & Strategy
Understand the major milestones of a crowdfunding campaign and how to strategically plan for each stage.
Games
2024 Was a Big Year for Games on Kickstarter
From tabletop to video games, our Games community set new records—cementing Kickstarter as the leading crowdfunding platform for game creators.
Creator Tips
How to Overcome the Mid-Campaign Slump
Keep the momentum going with these actionable strategies to boost engagement and drive pledges.
Film
Kickstarter Films Premiering at Sundance 2025
How two Kickstarter-funded films, The Things We Keep and Such Good Friends, are making waves at this year’s Sundance Film Festival.
Newsroom
Celebrating 100 Million Pledges on Kickstarter
Celebrating 100M pledges on Kickstarter: A journey of creativity, community, and impact across the globe.
