Introducing Secret Rewards & Featured Rewards: New Ways to Enhance Your Rewards Strategy
Take control of your reward strategy and create exclusive rewards for loyal backers.
Earlier this month, we introduced major updates like Pledge Over Time, Pledge Management, and additional trust mechanisms for backers — furthering our commitment to becoming an all-in-one funding and launch platform to support creators, backers, and ideas that the world needs to see.
ICYMI, take a read:
Kickstarter Staff
We’re always listening to creators and finding ways to improve the crowdfunding experience. One of the most requested features we’ve heard? More control over how rewards are presented and shared.
That’s why today, we’re unveiling two more highly requested features designed to give creators greater control over their reward strategy—Featured Rewards and Secret Rewards.
Featured Rewards: Put the Most Important Tiers Front and Center
Not all rewards are created equal. Some tiers offer the best value, drive the most engagement, or include exclusive Kickstarter-only perks that creators want to highlight. But until now, there was no way to give those rewards extra visibility on a project page.
With Featured Rewards, creators can spotlight their most strategic and exciting reward tiers, ensuring they stand out to backers. Whether it’s a limited-edition item, a best-value bundle, or an early-bird special, Featured Rewards lets you put your top rewards in the spotlight where backers can’t miss them.
The Benefit of Featured Rewards:
- Drive more pledges to your most compelling tiers by making them stand out.
- Prioritize key offerings like early-bird specials, limited editions, or best-value bundles.
- Simplify the backer experience by guiding them toward your most significant rewards.
Available Now: Start Featuring Your Rewards Today!
Featured Rewards is now live for all Kickstarter creators.
In project draft or on a live campaign, you can choose which tier you want to feature!
Secret Rewards: Exclusive Perks for Your Biggest Supporters
What if you could offer special rewards just for your most engaged backers, Instagram followers, email subscribers, or returning backers from your previous campaign?
Meet Secret Rewards … it allows creators to create hidden reward tiers that are only accessible via a private link. Whether you want to give early access to VIP backers, Secret Rewards makes it easy to provide exclusive perks without any clunky workarounds.
The Benefit of Secret Rewards:
- Create private, invite-only rewards for select backers.
- Share exclusive links with your community
- Reward your biggest supporters with Kickstarter exclusives they won’t find anywhere else.
In Partnership with Bird Buddy
Secret Rewards is available now for all creators. Bird Buddy, a vocal advocate for this feature, has been working closely with our team to bring this feature to life and will showcase Secret Rewards in their upcoming campaign in April.
Be the first to know when Bird Buddy’s latest campaign launches!
Built with Creators, for Creators
We’re committed to helping creators succeed. Secret Rewards and Featured Rewards are just the latest examples of how we’re improving the platform based on creator feedback.
With these new tools, you can:
- Maximize visibility on your most important rewards.
- Offer exclusive perks to loyal backers.
- Run a smoother, more strategic campaign with greater control over how backers interact with your rewards.
We can’t wait to see how you use these new features to elevate your projects.
Start using Featured and Secret Rewards today!
Got questions? Check out our Help Center —we’re here to help you make your campaign a success!
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