Learning Lab, presented by Kickstarter:
The Basics of Crowdfunding

Explore the four key modules that will guide you through every stage of a successful campaign.

Module 1: Getting Started with Crowdfunding

The foundation of crowdfunding, timeline planning, goal setting, and strategic preparation.

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Overview of a Crowdfunding Timeline & Strategy


Overview of a Crowdfunding Timeline & Strategy

Understand the major milestones of a crowdfunding campaign and how to strategically plan for each stage.

Setting Your Campaign Goal


Setting Your Campaign Goal

Learn how to set a realistic and compelling funding goal that motivates backers and ensures your project’s success.

Module 2: Setting the Stage for Your Campaign

We’ll focus on what it takes to craft a compelling Kickstarter campaign page and present your story in a way that captivates backers.

Guide to Kickstarter Campaign Page

Guide to Kickstarter Campaign Page

Get a step-by-step guide to structuring your Kickstarter campaign page for clarity and impact.

How to Tell Your Campaign Story

How to Tell Your Campaign Story

Learn how to write a compelling story that captures attention, builds trust, and motivates backers to support your vision.

Creating an Effective Campaign Video

Creating an Effective Campaign Video

In this lesson, you'll learn how to craft a compelling campaign video that highlights the key aspects of your project and builds trust with backers. Best of all, you don’t need a large budget or fancy equipment to create a professional-looking video—authenticity is key.

Reward Strategy

Reward Strategy

Explore how to structure your reward tiers to appeal to backers and encourage higher pledges.

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Module 3: Launching Your Campaign

It’s time to launch! This module offers insights into launching your campaign and building solid relationships with your backers.

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How to Launch Successfully

How to Launch Successfully

Go through a valuable 10-point checklist to make sure you’re ready to launch your creative project.

Backer Communication Strategies

Backer Communication Strategies

This lesson explores how to engage with your audience during pre-launch, throughout the campaign, and after it ends, ensuring that your supporters stay informed and excited about your project.

Module 4: Managing Your Campaign Post-Launch

Your campaign doesn’t end when the funding goal is met. Discover how to use Kickstarter’s tools to manage your backers and deliver on your promises.

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Post-Launch Tools & Pledge Management

Post-Launch Tools & Pledge Management

Learn how to manage the post-campaign phase effectively. Discover strategies for late pledges, backer communication, and fulfillment to sustain long-term success.