Backer Communication Strategies

Crowdfunding isn’t just about raising funds—it’s about building relationships. How you communicate with your backers can make or break your campaign. This lesson covers best practices for keeping backers engaged, fostering trust, and driving your project forward.

What You’ll Learn in This Lesson

• Pre-launch strategies to build anticipation and awareness
• How to maintain effective updates and interactions during your live campaign
• Using social media and email to strengthen backer relationships
• Post-campaign communication to build loyalty and fulfill commitments

Pre-Launch: Building Buzz and Anticipation

Strategic pre-launch communication can make a huge difference in your campaign’s success. You’ll learn how to:

• Use social media to share behind-the-scenes content and teasers.
• Leverage community support by encouraging your team and collaborators to share your campaign.
• Explore paid ads and organic sharing techniques to maximize your reach.

During the Campaign: Keeping Backers Engaged

Once your campaign is live, regular communication is essential to maintaining momentum. This lesson will guide you on:

• Posting weekly updates to keep backers informed.
• Sharing achievements and key milestones to celebrate progress.
• Personalizing backer experiences through behind-the-scenes insights and creative storytelling.

Post-Campaign: Nurturing Trust and Loyalty

Your campaign doesn’t end once it’s funded. Post-campaign communication ensures backers feel valued and informed as you work toward delivering rewards. Learn how to:

• Provide timely and transparent updates on production and shipping.
• Keep backers engaged for future projects.
• Show appreciation to foster long-term support.

Who This Lesson Is For

First-Time Creators

If you're new to crowdfunding, this lesson will help you navigate the communication process with confidence. You’ll learn how to establish strong connections with backers, effectively communicate your project’s vision, and respond to feedback with clarity and professionalism.

Entrepreneurs and Innovators

For entrepreneurs looking to build a supportive community, this lesson will provide strategies to attract and retain backers while turning them into advocates for your brand. You’ll understand how to inspire and motivate your audience, fostering a network that believes in your mission.

Experienced Creators

Even seasoned creators can refine their communication practices. This lesson introduces advanced techniques to elevate your engagement strategies, craft compelling updates, and manage backer expectations with transparency and empathy.

Start Your Kickstarter Campaign Today

Crowdfunding is more than raising money—it’s about building a community around your idea. Through the Learning Lab, you’ll learn best practices, actionable insights, and proven strategies to set your campaign up for success.

And remember, Kickstarter is here to support you beyond this course. Help Center for expert advice, and if you need more guidance, we have Creators Tips and a Creator Resource Hub just for you.