Post-Launch Tools & Pledge Management

The post-campaign phase is just as crucial as the funding stage. This lesson will help creators transition smoothly from funding success to fulfilling all the promises made during their campaign. It will cover best practices, tools, and strategies to effectively manage backer expectations while capitalizing on late pledges to maximize funding.

Why This Phase Matters

Post-campaign management isn’t just about logistics—it’s about strengthening relationships with backers, ensuring efficient reward delivery, and building trust for future campaigns. This phase keeps momentum going, celebrates success, and keeps backers engaged throughout the journey.

What You’ll Learn in This Lesson

Late Pledges and Maximizing Revenue

• Learn how to enable and configure late pledges to extend your funding window.
• Discover strategies for pricing and marketing late pledges effectively.
• Understand how late pledges allow new supporters to contribute even after the campaign ends.

Managing Funds and Surveys

• Breakdown of Kickstarter fees and financial planning for fulfillment.
• Strategies for budgeting and timeline management post-campaign.
• Best practices for designing and distributing surveys to collect essential backer details.
• How to leverage survey feedback for future campaign improvements.

Effective Communication and Engagement

• Best practices for keeping backers informed through regular updates.
• How to share milestones and behind-the-scenes content to maintain excitement.
• The importance of transparency in addressing challenges and maintaining trust.
• Introduction to Kickstarter’s Spotlight feature, a tool for showcasing project progress and offering additional purchase options.

Who This Lesson Is For

First-Time and Experienced Creators

This lesson is designed for anyone who has successfully reached their funding goal on Kickstarter, whether you’re new to crowdfunding or have previous experience. It provides strategies to manage the post-campaign phase professionally and effectively.

Planners and Long-Term Visionaries

If you’re still in the planning stages of your campaign, this lesson will be an invaluable resource in understanding your post-campaign responsibilities. For creators with a long-term vision, mastering backer communication and engagement is essential for sustained success.

Creators Seeking Deeper Engagement

For those looking beyond a single campaign, this lesson provides strategies to build lasting relationships with backers. By applying these techniques, you’re not just delivering rewards—you’re laying the foundation for ongoing trust and enthusiasm for future campaigns.

Start Your Kickstarter Campaign Today

Crowdfunding is more than raising money—it’s about building a community around your idea. Through the Learning Lab, you’ll learn best practices, actionable insights, and proven strategies to set your campaign up for success.

And remember, Kickstarter is here to support you beyond this course. Help Center for expert advice, and if you need more guidance, we have Creators Tips and a Creator Resource Hub just for you.