Campaign Advertising

Your Kickstarter campaign is live—congrats! But now’s not the time to sit back and relax. To keep momentum strong and ensure your campaign thrives, you need to dive into the world of live advertising.

That’s where Meta ads come in. They’re one of the most effective ways to drive traffic and pledges after your launch. With real-time data tracking, Meta ads allow you to see what’s working, tweak your strategy, and maximize your marketing dollars where they matter most.

This lesson taught by LaunchBoom is your ultimate guide to live advertising, helping you keep your campaign front and center and performing at its best.

A Free Resource to Support Your Next Steps

To make this process even easier, we’ve put together a few free helpful guides that will take your advertising to the next level.

You can access it here:

• Kickstarter CAPI Walkthrough
• Meta Custom Audience Walkthrough

What You’ll Learn in This Lesson

This lesson is all about using Meta ads to sustain and scale your Kickstarter campaign. Whether you’re new to advertising or have experience, you’ll learn how to:

• Track Meta ad performance and identify key metrics.
• Re-engage your pre-launch audience (like your email list) to drive pledges.
• Target new backers by using insights from pre-launch advertising.
• Optimize ad campaigns for better conversions and return on investment (ROI).

1. Tracking Meta Ad Performance

Learn how to track and analyze key performance metrics to understand what’s working and what needs improvement. The lesson covers:

• What KPIs (Key Performance Indicators) to monitor.
• How to track conversions and optimize for pledges.
• Adjusting ad strategies in real time based on performance.

2. Remarketing Strategies

Not everyone who saw your pre-launch marketing will have pledged right away. Remarketing is key to keeping them engaged.

• Upload your pre-launch email list to Facebook and create a Custom Audience.
• Target warm leads with personalized ads, reminding them why they should pledge.
• Focus on the first 48 hours after launch to maximize conversions from your existing audience.

3. Targeting New Audiences

Learn how to expand your reach and find new backers by:

• Using data from your pre-launch ads to refine your audience targeting.
• Identifying high-converting audiences and focusing on them.
• Testing new audience segments to increase exposure and pledges.

4. Programming and Optimizing Your Ads

Meta ads are only as effective as the way they’re set up. In this lesson, you’ll learn:

• How to set campaign objectives (Hint: You’ll optimize for “Sales” and a Purchase Conversion Event).
• What ad formats work best for crowdfunding.
• How to monitor performance and adjust budgets to maximize return on ad spend (ROAS).

Who Is This Lesson For?

First-Time Meta Advertisers

• If you’re new to Meta ads, this lesson walks you through everything step by step.
• Learn how to confidently run ads that generate real results.
• Access helpful resources for mastering Facebook and Instagram ads.

Ambitious Entrepreneurs

• If you’ve dabbled in ads before, this lesson will refine your strategy.
• Get insider insights on targeting, budgeting, and optimization.
• Ensure every dollar spent translates into backers and pledges.

Experienced Crowdfunders Who Haven’t Used Meta Ads

• If you’ve had Kickstarter success before but haven’t used paid ads, this lesson is a game-changer.
• Learn how to unlock new growth opportunities and scale your campaign effectively.

Why “Live Advertising” Matters

Your Kickstarter launch day is only the beginning. To keep the excitement alive and bring in more backers, you need a strong advertising strategy.

1. Re-engage Your Existing Audience

• Remarketing is crucial—many backers need multiple touchpoints before pledging.
• Uploading your email list to Facebook helps recapture interested leads.
• Use early momentum (first 48 hours) to push your campaign forward.

2. Expand Your Reach

• Use insights from pre-launch data to refine targeting.
• Find new audiences that are similar to your most engaged backers.
• Test different audiences to optimize reach and pledge conversions.

3. Optimize for Success

• Set up your campaign objective as “Sales” and optimize for “Purchase Conversion Event”.
• Monitor performance metrics and adjust budgets to focus on high-performing ads.
• Ensure your budget is balanced for both reach and efficiency.

4. Budget Wisely

• Start with a daily budget that aligns with your goals.
• Learn how to calculate your return on ad spend (ROAS).
• Scale up only when your ads are proven effective.