Pre-Launch Landing Page

Marketing a crowdfunding campaign in advance is essential for success. One of the most effective ways to do this is through a pre-launch landing page, which generates awareness and attracts leads before your Kickstarter campaign goes live.

For many new creators and entrepreneurs, setting up a pre-launch landing page can be confusing. This LaunchBoom lesson provides a step-by-step guide to building a landing page that effectively drives interest and conversions.

A Free Resource to Support Your Next Steps

To make this process even easier, we’ve put together a free guide that walks you through outlining your landing page content.

You can access it here: Outline & Landing Page Content Example

What You’ll Learn in This Lesson

A quality pre-launch page sets your campaign up for success, helping you generate momentum before launch. This lesson walks you through:

• Why a pre-launch landing page is crucial for your crowdfunding campaign.
• How to write compelling landing page content that drives sign-ups.
• The importance of imagery and how to create visuals that captivate potential backers.
• How to build your landing page using the right tools and platforms.

1. Why a Pre-Launch Landing Page is Important

A pre-launch landing page serves as a central hub where potential backers can learn about your campaign before it launches. Its primary purpose is to capture email sign-ups so that you can nurture leads and convert them into backers once your campaign goes live.

Key benefits include:

• Building awareness for your campaign before launch.
• Turning interest into actionable leads who are primed to pledge.
• Creating early momentum for your Kickstarter by launching with an engaged audience.

2. How to Write Landing Page Content

The content on your landing page is the primary driver of leads. This lesson outlines four key steps to crafting effective copy that persuades visitors to sign up:

• Clear and concise messaging that highlights the problem your product solves.
• A strong value proposition that explains why potential backers should care.
• Engaging storytelling that builds excitement and trust.
• A compelling call to action (CTA) that encourages visitors to subscribe for updates.

This section also breaks down essential landing page sections and includes a real-world example of a campaign that raised over $1 million using these strategies.

3. How to Create Landing Page Imagery

Visuals are just as important as written content. Strong imagery helps capture attention, build trust, and make your campaign feel professional.

This lesson shares four key tips for crafting impactful visuals:

• Use high-quality images that align with your brand and product.
• Showcase your product in action to help visitors envision its value.
• Maintain a clean and professional layout to avoid clutter.
• Ensure visual consistency with your campaign branding.

The lesson also provides examples of successful Kickstarter campaigns that effectively used imagery to generate engagement and pledges.

Continue Learning

This lesson is part of LaunchBoom’s crowdfunding course, which provides step-by-step guidance on launching a successful Kickstarter campaign. Keep building your knowledge and prepare for a strong launch!