Launch Email Marketing

Launching a crowdfunding campaign is a major milestone for any creator or entrepreneur. But before hitting the big green “Launch” button, it’s crucial to set yourself up for success. Think of it like prepping for a big event—you wouldn’t throw a party without inviting guests and getting everything ready, right?

If this is your first Kickstarter campaign, the “Launch Email Marketing” lesson from LaunchBoom’s collaboration with Kickstarter will serve as your blueprint for a successful campaign.

A Free Resource to Support Your Next Steps

To make this process even easier, we’ve put together a helpful guide to help you succeed.

You can access it here: Email Templates

What You’ll Learn in This Lesson

Preparation is everything when it comes to crowdfunding. This lesson, powered by LaunchBoom’s expert insights, focuses on laying a strong foundation for your campaign. You’ll learn how to:

• Build hype before launch through strategic email marketing.
• Create and manage a pre-launch email list—your most valuable asset.
• Schedule and craft high-impact emails that drive engagement and backer excitement.

1. Building Hype for Your Launch

Your pre-launch email list is your secret weapon for a strong start. This lesson will teach you how to:

• Generate excitement around your project before it goes live.
• Engage potential backers so they’re ready to pledge when the campaign launches.
• Leverage tried-and-tested strategies to boost early momentum.

2. Pre-Launch Email Strategies

Email marketing is a powerful tool that ensures your audience stays informed and eager to back your campaign. You’ll learn about two must-have pre-launch emails:

• Launch Announcement Email (1 Week Before Launch) – Build anticipation by telling your audience when your campaign goes live. (Bonus: Free template included in the lesson!)
• Launch Reminder Email (1 Day Before Launch) – Reinforce excitement and include a clear CTA (Call-to-Action) directing people to your Kickstarter page. (Yep, there’s a free template for this too.)

3. Recommended Launch Emails

Once your campaign is live, keeping the momentum going is crucial. You’ll learn how to craft four essential emails:

• Launch Morning Email – Announce your campaign and drive traffic early.
• Launch Evening Email – Recap the day’s progress and reinforce excitement.
• One Day After Launch Email – Celebrate milestones and encourage continued support.
• One Week After Launch Email – Keep the engagement alive and encourage sharing.

Pro Tip: Prepare these emails in advance so you can focus on campaign management once you’re live!

Who Is This Lesson For?

First-Time Creators

• New to crowdfunding? This lesson provides a step-by-step guide to launching successfully.
• Learn how to confidently navigate email marketing before launch.
• Reduce overwhelm with clear, structured strategies.

Entrepreneurs With Big Ideas

• Have a product, service, or creative project ready for the world? These strategies will help you connect with your audience and hit your funding goals.

Experienced Crowdfunders

• Even if you’ve run campaigns before, a refresher on pre-launch strategies can optimize results.
• Get updated insights and techniques to improve your email marketing performance.

Why It Matters

Your campaign’s success isn’t just about what happens after launch—it’s about the prep work beforehand. LaunchBoom’s proven strategies and Kickstarter’s platform will help you:

• Build trust and credibility with backers.
• Create excitement and buzz around your campaign.
• Avoid common pitfalls that could hurt your chances of success.

By focusing on early engagement and pre-launch email marketing, you’ll maximize your chances of a strong campaign launch. With free templates and expert advice, you’ll have everything you need to hit the ground running.

Final Tip: Schedule Your Emails Early

Once your campaign goes live, you’ll be busy engaging with backers, updating your campaign page, and managing social media buzz. Having your emails ready to go means you can focus on the bigger picture while keeping your audience engaged and excited.

By the end of this lesson, you’ll have a complete pre-launch email strategy, ensuring your campaign starts strong and sustains momentum.