Pre-Launch Email Marketing

Email marketing is one of the most effective ways to build anticipation and engage potential backers before your Kickstarter campaign goes live. By keeping your audience informed and excited, you can increase conversions, drive traffic to your pre-launch page, and ultimately boost pledges when your campaign launches.

In this LaunchBoom lesson, creators and entrepreneurs will learn how to set up and optimize an email marketing strategy that ensures consistent engagement and maximizes crowdfunding success.

A Free Resource to Support Your Next Steps

To make this process even easier, we’ve put together a free email template sheet to help you craft incredible emails.

You can access it here: Email Templates

What You’ll Learn in This Lesson

Before launching an email campaign, it’s crucial to have a well-planned strategy. Simply sending out random emails won’t be enough to generate significant results. This lesson explores how to create a structured and impactful email marketing plan for crowdfunding success.

By the end of this lesson, you’ll understand:

• Email marketing best practices to maximize engagement and deliverability.
• How to structure pre-launch email sequences that drive momentum.
• Choosing the right email marketing platform to streamline your efforts.

1. Email Marketing Best Practices

To ensure your emails reach inboxes and not spam folders, it’s essential to follow best practices that improve deliverability and engagement. These include:

• Crafting compelling subject lines to boost open rates.
• Personalizing content for higher engagement.
• Ensuring mobile-friendly email designs.
• Scheduling emails strategically to maintain audience interest.

This lesson outlines how to implement these best practices to keep your audience engaged and primed to support your campaign when it launches.

2. Pre-Launch Email Sequences

An email sequence is a structured series of emails designed to nurture and prepare your audience for your Kickstarter launch. This lesson explains:

• Which email sequences work best for crowdfunding campaigns.
• How to structure emails over time for maximum impact.
• The ideal number of emails per sequence.
• How to craft engaging messages that build anticipation.

By leveraging effective pre-launch sequences, you can turn email subscribers into engaged backers who are ready to pledge once your campaign goes live.

3. Choosing an Email Marketing Platform

Manually managing emails via Gmail or other standard email services is inefficient for crowdfunding. Email marketing platforms offer automation, personalization, and analytics that enhance campaign performance.

This lesson helps you:

• Identify the best email marketing platforms for your needs.
• Understand key features like automation, segmentation, and A/B testing.
• Select a tool that integrates seamlessly with your pre-launch strategy.

With the right platform, you can efficiently manage email campaigns and increase engagement without manual effort.

Who Is This Lesson For?

Creators & Entrepreneurs in the Pre-Launch Stage

This lesson is ideal for Kickstarter creators and entrepreneurs who have set up pre-launch pages but are still weeks away from launching their campaign. It helps them build an engaged audience before going live.

Anyone Looking to Improve Email Marketing

Beyond crowdfunding, this lesson also benefits marketers, business owners, and content creators looking to refine their email marketing skills and increase engagement with their audience.

Continue Learning

Email marketing is a key pillar of crowdfunding success. As part of LaunchBoom’s Learning Lab learning track, this lesson provides the foundation for a high-converting pre-launch email strategy. Apply these insights to drive traffic, capture leads, and ensure your campaign launches with momentum!