Every January, Kickstarter encourages creators to try out small projects offering just 100 rewards. We call it Make 100. Whether you thrive under creative constraints, or you’ve been waiting for a sign from the universe to finally start a project, consider this your nudge.
Maybe you’re a curious first-timer looking for a low-pressure way to ring in a creative new year. Or maybe you’re an experienced creator who’s interested in exploring a new creative discipline. With this open call, we’re asking you to come up with a project that takes a chance on an idea that’s new, different, fun, and maybe even a little 𝔴𝔢𝔦𝔯𝔡.
100 concrete birds. 100 algorithmic valentines. 100 LPs of a lonely whale song. These are just a few examples of the kinds of rewards offered in the past. As long as your project follows Kickstarter’s rules, the only limit is your imagination.
To participate, launch a project with 100 rewards between January 1 and 31, 2023. We'll give Make 100 projects a boost on social media and in our newsletters. Campaigns launched via the Make 100 landing page will automatically be tagged to help people searching for these projects discover them more easily.
If you’re looking for a little inspiration, check out our collection of previous Make 100 projects—and begin outlining your project idea today.
Make 100 a pretty open-ended idea (intentionally so!), and you might have some questions. So we’re sharing answers to some FAQs below.
Instead of one reward capped at 100 backers, can I offer various rewards that add up to 100, total?
Yes. Your Make 100 project can feature one limited reward tier capped at 100 backers, or have multiple limited reward tiers that add up to 100 backers. Keep in mind that your project must also launch between January 1 and January 31 and follow Kickstarter’s rules in order to be part of Make 100.
Can I modify my existing or planned campaign to make it fit within Make 100?
While it’s possible to add a reward tier capped at 100 backers to any live Kickstarter project, Make 100 is aimed at inspiring creators to get started on something new. If you’ve already planned something specific, we don’t recommend modifying it just to take part in Make 100.
Should I set my funding goal based on getting 100 backers?
Not necessarily. While we encourage you to aim for 100 backers, you should set your funding goal based on the actual cost of making and shipping your rewards and running your project.
How long can my project last?
Your Make 100 project can be live for up to 60 days. Most projects on Kickstarter last about 30 days. Just be sure your project goes live between January 1 and January 31.
Do I need an invitation to participate?
You don’t need an invitation to participate in Make 100. If your project meets the above requirements, just add Make 100 to your project title or description. Like all projects on Kickstarter, your project will be subject to standard review processes before launch, which can take up to three business days. Our team will also assess your project to ensure it’s a fit for Make 100, and to ensure it's something we can feature.
Why should I launch my Make 100 project in January?
Only projects that launch during this window will be included as part of the official Make 100 initiative. Our team will be focused on running and promoting the initiative through January and February.
If I’m launching a project at another time, can it still be part of Make 100?
No. All Make 100 projects must go live between January 1 and January 31. As long as your project launches during that window, it can last any duration (up to 60 days) that you like.
How will Make 100 projects be promoted?
All qualified Make 100 projects will be featured on Kickstarter.com via the Make 100 tag and in a dedicated project collection. Select projects will be featured in Kickstarter newsletters and on social media. Learn about how your project can become a Project We Love or get featured on Kickstarter’s homepage.