Open Call 2025: Make 100 —Your Creative Kickstart for the New Year
Dive into Kickstarter’s annual tradition, where creators embrace the challenge of offering just 100 rewards and explore new creative possibilities.
Every January, Kickstarter celebrates the spirit of creativity with Make 100, an open invitation for creators to launch small projects offering just 100 rewards. Whether you’re a first-time creator looking for an approachable way to try crowdfunding or an experienced project creator seeking a fresh challenge, Make 100 is your chance to start the year with an imaginative leap.
For some, this initiative is a nudge to dive into an idea that’s been simmering. For others, it’s a chance to explore a new discipline or try something completely unexpected. With Make 100, the creative possibilities are endless—and just a little quirky.
Imagine offering 100 custom resin dice, 100 unique pieces of micro-art, or 100 handcrafted journals. Whether your project is whimsical, practical, or a mix of both, Make 100 is all about turning small-scale concepts into something magical.
How to Join Make 100 in 2025
Participation is simple:
- Launch your project: Create a Kickstarter project offering a total of 100 rewards—this can be a single tier capped at 100 backers or multiple tiers that add up to 100.
- Launch window: Projects must go live between January 1 and January 31, 2025.
- Apply: This year, we've launched a new application. Don't worry, it's easy! Simply fill out this form to ensure your project is included.
Launch a Make 100 campaign in January, and we’ll feature it in a curated collection promoted throughout the month.
Why Make 100?
- Low-pressure creativity: Make 100 encourages creators to think small, making it ideal for testing out new ideas or creative constraints.
- Built-in promotion: Participating projects benefit from enhanced visibility during the campaign.
- Start strong: It’s a perfect way to channel the fresh energy of a new year into something productive and fulfilling.
FAQs
Can I offer multiple reward tiers?
Yes! You can cap a single reward at 100 backers or create multiple tiers that collectively total 100 rewards.
Should I set my funding goal for 100 backers?
Not necessarily. Your funding goal should reflect the actual cost of producing and shipping rewards, plus any other expenses.
Can I modify an existing project to fit Make 100?
While you can add a reward tier capped at 100 backers to a live campaign, Make 100 is designed to inspire new ideas. It’s best to create something fresh.
Do I need special approval to participate?
No invitation is needed. Just ensure your project launches between January 1–31, follows Kickstarter’s rules, and includes “Make 100” in its title or description.
How long can my project run?
Projects can last up to 60 days, though many creators find a 30-day timeline works best.
Explore more past projects on our Make 100 collection page.
Ready to Make 100?
Take the leap. Whether it’s a passion project, an experiment, or a new creative direction, Make 100 is your opportunity to turn your idea into reality. Start outlining your campaign today, and let 2025 be the year your creativity shines.
