Peak Design Raises $13M+ With Their Biggest Kickstarter Ever
For their 14th campaign, the beloved design brand returned to Kickstarter—and walked away with a record-breaking campaign (and millions in funding).
Peak Design has done it again—their Roller Pro campaign just became the #3 most funded design project in Kickstarter history.
Since 2010, they’ve built an empire of gear that’s as loved by globe-trotting photographers as it is by weekend adventurers. Kickstarter isn’t just where Peak Design launches—it’s where they connect. A strategic, community-driven launchpad that complements everything they’ve built beyond the platform.
Time and time again, Peak Design has come back to Kickstarter. Not because they need to. But because it works.
It keeps them nimble, connected to their community, and free of outside investors. And now, with their 14th campaign—the Roller Pro Carry-On Luggage—that strategy just paid off in the biggest way possible.
$13M in Pledges. 23K+ Backers. One Very Impressive Milestone.
Let’s break it down:
- Peak Design exceeded their original campaign funding goal of $100,000 with 23,461 backers pledging $12,940,078.
- With the help of Late Pledges, their campaign has now raised over $13,000,000 and is climbing by the second (...literally, we cannot keep up).
- This campaign is now the #3 most-funded design project in Kickstarter history.
- And the brand’s 14th successful campaign.
Peak Design’s Roller Pro campaign wasn’t just a product launch—it was a brand flex. Proof that deep-rooted community and consistently high-quality design can drive results again and again.
Why Kickstarter—Still?
With over a decade of experience, countless awards, and a loyal global fanbase, Peak Design could’ve gone anywhere with their latest product.
But they chose Kickstarter. Again.
Why? Because it’s not just about early access. It’s about building alongside the people who care most. It’s about transparency, testing ideas, and refining products with real feedback. It’s about staying independent and human in an era where algorithms dictate visibility and investors demand scale at all costs.
And if $13M in pledges tells us anything, it’s that this approach works.
Roller Pro: Built From Scratch for a Better Kind of Travel
What makes the Roller Pro different? Just about everything.
Instead of picking from off-the-shelf parts, Peak Design designed the entire thing in-house—from the ultra-thin SlimDrive™ handle system to the hybrid Versa Shell™ construction that combines hard-shell protection with soft-shell flexibility.
Other standout features include:
- Drawbridge-style opening for easy access in tight spaces
- XL Camera Cube add-ons for pros who travel with gear
- Internal retention system to keep things secure mid-flight
- Larger, smoother wheels that glide like a dream
- Lifetime warranty + 100% recycled materials
Oh, and did we mention it looks good? Like, really good.
The original campaign may have wrapped, but Roller Pro isn’t gone. It’s currently in late pledges, which means you can still back the project and get your hands on one of the most thoughtfully designed carry-ons the travel world has seen.
Kickstarter Staff
Kickstarter has always been a launchpad for bold ideas—and Peak Design’s latest campaign is proof that when creators and backers come together, remarkable things happen.
