Touchland’s $880M Milestone: From Kickstarter Campaign to Global Acquisition
With 1,300 backers and a bold idea, Touchland set out to reinvent hand sanitizer. Today? They’ve been acquired for over $800 million.
Back in 2018, Andrea Lisbona launched a Kickstarter campaign that looked a little different than most in the personal care space. Bright colors. Smart design. No gloopy gels or harsh alcohol smells in sight.
Touchland promised something new: 500+ sprays of well-being in your pocket.
With over 1,300 backers and $67,622 raised, the Touchland team didn’t just launch a product—they introduced a new category of elevated, design-forward hand hygiene. Their Kickstarter page spoke to a community ready for more than plastic pump bottles and chalky formulas. And their mission was clear:
“We believe hand hygiene should be fun, convenient, cool & pleasing. Welcome to the #highfiveliving.”
Kickstarter backers agreed—and helped bring the brand to life.
At a time when sanitizer was a boring, sticky afterthought, Andrea envisioned something different—sleek packaging, skin-loving ingredients, and scents you’d actually want to wear. Her Kickstarter campaign didn’t just meet its goal—it soared past it, landing over 450% of its target.
Fast Forward: TikTok Fame, Celebrity Fans, and Store Shelves Everywhere
After that campaign wrapped, Touchland took off. Their hero product, the Power Mist, became a viral sensation across Instagram and TikTok. Fans loved the minimalist packaging, ultra-fine mist spray, and hydrating ingredients. It was skincare meets scent meets sanitizing—wrapped in a sleek little rectangle.
Soon, Touchland was everywhere:
- Shelves at Ulta, Bloomingdale’s, Urban Outfitters, and Target
- Shoutouts from celebs like Kris Jenner, Kate Hudson, and North West
- A cult-like Gen Z following obsessed with their ever-expanding fragrance lineup
They didn’t just ride the sanitizer wave during COVID—they carved out a category of their own.
Brandon Smithwrick
The Big News: A Nearly Billion-Dollar Acquisition
Now it's official: Touchland was acquired by consumer goods giant Church & Dwight (home of brands like Batiste and Hero Cosmetics) in a deal valued up to $880 million.
The agreement includes $700 million in cash and stock, with another $180 million tied to performance goals. And yes—Andrea Lisbona is staying on as CEO to lead Touchland into its next chapter.
Church & Dwight’s CEO said it best:
“It’s not just a product. It’s a brand.”
Touchland’s journey is more than a business win—it’s a blueprint. For creators, founders, and innovators who want to do things differently. Who want to launch with heart, build with purpose, and grow on their own terms.
This brand started with a product people use every day and asked, what if it could spark joy?
Kickstarter backers said yes. Millions of customers followed.
Have an idea that could change the everyday?
Join the creators reimagining categories, one campaign at a time.
