What Should Creators Do if They're Having Problems Completing Their Project?

Launching projects on Kickstarter can be incredibly rewarding, but it can also come with unforeseen challenges. As a creator, knowing how to handle these obstacles transparently and effectively is key to maintaining the trust and support of your backers. Here’s what you should do if you encounter difficulties in completing your project.

Communicate Transparently with Backers

If problems arise, the first step is to communicate with your backers through a project update. Here’s why sharing your story, including any speed bumps, is crucial:

1. Builds Trust: Honest communication fosters trust. Backers appreciate knowing the reality of the situation, even if it’s not ideal.
2. Shows Effort: Demonstrating that you are actively working to overcome obstacles shows your commitment to the project.
3. Engages Backers: Most backers support projects because they want to see them come to life and be part of the journey. Keeping them informed makes them feel included and valued.

Managing Delays

Delays are not uncommon. The execution of the project may prove more challenging than initially anticipated. Here’s how to manage this:

1. Set Realistic Expectations: Keep your backers informed about the timeline and any changes to it. Explain the reasons behind delays and what steps you’re taking to address them.
2. Regular Updates: Post regular updates to keep backers informed about progress. Even small updates can help reassure them that the project is moving forward.
3. Good Faith Effort: If you’re making a genuine effort to complete the project and are transparent about your progress, most backers will be understanding and patient. However, they will also expect continued accountability.

Severe Problems and Unfulfilled Projects

In some cases, problems might be severe enough that fulfilling the project becomes impossible. Here’s what to do in such scenarios:

1. Offer Resolutions: Offer refunds or other forms of compensation to your backers. This gesture shows that you are taking responsibility and valuing their support.
2. Detail Fund Usage: Provide a detailed account of how the funds were used. Transparency in financial matters helps backers understand the challenges you faced and where their money went.
3. Seek Alternatives: Look for alternative solutions to fulfill the project’s promises. This could include partnerships, additional funding sources, or different execution strategies.

Legal Obligations

Remember to refer to Section 4 of Kickstarter’s Terms of Use, which outlines the obligations of creators regarding project completion and backer communication. Ensuring you understand these terms can help you navigate complex situations more effectively.

Tips for Creators:

1. Plan for Contingencies: When planning your project, consider potential risks and have contingency plans in place.
2. Engage Early: Start engaging with your backers early and often. Build a community around your project to foster loyalty and support.
3. Learn and Adapt: Use the challenges as learning experiences. Adapt your approach based on feedback and the obstacles you encounter.
4. Maintain Professionalism: Keep communication professional and respectful, even if you face criticism. How you handle difficulties can impact your reputation for future projects.

Facing problems while completing a project is challenging, but with transparent communication and a commitment to resolution, you can maintain the trust and support of your backers. By following these guidelines, you’ll be better equipped to handle any obstacles that come your way.

Have more questions? We're here to help you every step of the way.