The Best Time to Launch Your Kickstarter Campaign in 2025

Timing can make or break your Kickstarter campaign. You’ve got the brilliant idea, the pitch video, and the rewards lined up, but when should you press “launch”?

After analyzing data from the past two years, certain patterns have emerged that can help creators optimize their launch timing for the best results. From the perfect day of the week to the sweet spot during the day, we’ve uncovered key trends that could set your campaign up for success in 2025.

Before we dive in, be sure to subscribe to our Creator Newsletter to receive more helpful tips on how to maximize your next crowdfunding campaign.

Why Timing Matters

Launching a campaign is more than just clicking a button. Timing is a crucial factor in the success of any Kickstarter campaign. Launching your project at the right moment can significantly influence its visibility, engagement, and ultimately, its funding. Kickstarter campaigns have a limited window to attract backers, making it essential to capitalize on moments when potential backers are most active.

Understanding the trends and patterns in Kickstarter campaigns can provide invaluable insights. The timing of your launch can influence the following:

• Visibility: Hitting peak engagement periods means more eyes on your project.
• Momentum: Early backers drive buzz and help you reach critical funding milestones faster.
• Psychology: The right timing aligns with backer habits, increasing the likelihood of pledges.

The Data-Backed Best Times to Launch in 2025

After diving into two years of successful campaign performance data, some trends have become clear. Let’s break them down.

Best Months to Launch

• September and October: These months slightly edge out the rest when it comes to success rates. The pre-holiday season energizes backers, who are often in a buying mood and more open to supporting creative ideas.

Projects launched during these months tend to achieve higher success rates on average. However, it’s worth noting that this trend might also reflect the presence of more established brands wrapping up thdeir crowdfunding efforts as they shift focus to scaling their eCommerce stores.

• January and March: Early spring sees renewed energy after the quiet post-holiday months. It’s a great time to tap into fresh resolutions and creativity.

If you want to make the most of your campaign—whether during these peak months or beyond—consider aligning your launch with one of our Open Calls. These curated opportunities invite creators to launch campaigns around specific themes, offering not only creative inspiration but also a chance to connect with a passionate community of enthusiasts eager to discover and support fresh ideas.

Best Days of the Week

• Monday & Tuesday: Campaigns launched on a Tuesday consistently see higher success rates. Why? Tuesdays hit the sweet spot of mid-week productivity without the distraction of Monday’s chaos or Friday’s wind-down.

Best Days of the Month

• 1st of the Month: The very start of a new month gives campaigns a slight boost, likely tied to fresh budgets and backers’ sense of beginning something new.

Overall, campaigns launched during the first week of the month tend to see higher success rates, with the 1st day of the month standing out as a top performer. This slight edge may be attributed to a psychological “fresh start” effect, where backers are more motivated to engage with new opportunities at the beginning of a month.

Additionally, early-month launches often coincide with refreshed budgets, allowing potential backers to confidently support projects. Leveraging this timing can help creators tap into a wave of enthusiasm and set a strong foundation for their campaign’s momentum.

Best Times of Day

• 1 PM to 9 PM EST (with a 4 PM EST Peak): Late afternoon and early evening are when backers are most active, with the highest spike around 4 PM. This aligns with winding down workdays and after-dinner browsing habits.

Kickstarter is a globally recognized platform, attracting backers from every corner of the world. Launching your campaign at 4 PM EST strategically taps into multiple active time zones, ensuring your project gains maximum visibility. This timing aligns with afternoon and evening hours in North America, prime browsing time in Europe, and even early morning engagement in parts of Asia. By hitting this sweet spot, you increase the chances of connecting with a diverse and engaged audience across the globe, ensuring your campaign gets noticed when backers are most active and ready to pledge.

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How to Use This Data for Your Campaign

The trends are clear, but how can you use them to your advantage? Here’s how to turn insights into action:

• Plan Your Launch Around Peak Months: If your timeline allows, aim to launch in during Open Calls or peak seasons for your category. These months have slightly higher success rates, giving your campaign an edge.
• Schedule Your Campaigny: Set your launch date for a earlier in the week to capture the mid-week buzz.
• Time Your Launch Strategically: Hit “launch” during high traffic times for maximum visibility. This ensures your campaign is live when backers are actively browsing and making decisions.

Other Factors to Consider

While timing is critical, it’s only part of the equation. A strong campaign combines great timing with:

• A Captivating Story: Your campaign narrative should inspire and connect with backers.
• Compelling Visuals: High-quality images and videos grab attention and build trust.
• Well-Planned Rewards: Offer tiers that appeal to both casual backers and superfans.
• Pre-Launch Buzz: Build excitement with social media teasers, email lists, and pre-launch pages.

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Common Myths About Campaign Timing

Let’s bust a few myths that might steer you off course:

• “I should launch as soon as I’m ready.” Timing matters. Even the best campaign can struggle if launched during a slow period.
• “Weekends are perfect for launches.” Actually, weekends see less engagement as backers disconnect from their screens. Stick to weekdays, especially Tuesday afternoons.
• “The holiday season is a no-go.” October and November data prove otherwise! The key is launching early enough to avoid the end-of-year rush.

Final Thoughts

When it comes to crowdfunding, timing is everything. By aligning your Kickstarter campaign with peak engagement periods, you’re setting yourself up for maximum visibility, momentum, and ultimately, success.