How to Get Featured on Kickstarter in 2025

Let’s cut to the chase…

If you’ve ever asked, “How do I get my project featured on Kickstarter?” — you’re not alone. Every day, creators like you dream big, building bold, and hoping to land a coveted Projects We Love badge or a spot on our homepage or newsletter or even across our 3 million social media followers.

Here’s the good news: there’s no secret handshake, special door knock, or secret password to whisper. We’re constantly on the lookout for exceptional projects to spotlight — and there’s a lot you can do to catch our eye.

Below, we’ll break down exactly what makes a project feature-worthy in 2025 — from the way you tell your story to how you show up visually. Let’s dive in.

What Does It Mean to Be Featured on Kickstarter?

Getting featured can look like:

• Receiving a Projects We Love badge on your campaign page 
• Being showcased on our homepage
• Getting a shoutout in a Kickstarter newsletter
• Appearing in editorial roundups or creator highlights
• A shoutout from @Kickstarter on social

We don’t charge creators for these placements and they aren’t guaranteed boosts. Instead, they’re ways we highlight creativity, innovation, and standout storytelling across the platform. Our team hand-picks projects that inspire us — and we want to be inspired by yours.

10 Ways to Make Your Project Feature-Worthy in 2025

1. It Starts With the Pre-Launch Page

Your journey to being featured doesn’t begin on launch day — it starts with your pre-launch page.

• Use compelling visuals, clear copy, and a captivating title to make visitors hit that “Notify me on launch” button.
• A high number of pre-launch watchers shows momentum — and catches our team’s attention before your campaign even goes live.
• Share your pre-launch page across socials, email lists, and communities where your audience already exists. Warm traffic leads to hot launches.

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2. Nothing Beats a Good Idea

No gimmicks, no hype — just a clear, compelling idea. Whether you’re launching a short film, tabletop game, cookbook, or wearable tech, your project should communicate what you’re making and why it matters.

• Use a title and description that are straightforward and descriptive
• Avoid ALL CAPS or exaggerated claims
• Proofread for grammar and typos (yes, it matters)

3. Choose a Compelling Project Image

This is your project’s visual handshake — the first thing people see.

• Use a bright, high-resolution image that clearly showcases your product
• Avoid overlays, cluttered designs, or anything that obscures the subject
• Think social-first: what image would make someone stop scrolling?

Your image should immediately answer: What is this? Why should I care?

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Clear, simple images are key to running a successful campaign. Here are some tips for creating images that effectively convey to backers what your rewards are.

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4. Lead With the Essentials

People skim — so structure your page accordingly.

• Frontload your page with the who, what, and why
• Save the origin story and deep-dive content for later down the page
• Use headers and bold text to make information easy to digest

Remember: your goal is to spark interest and build trust from the jump.

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5. Show, Don’t Just Tell

Visual storytelling is a game-changer. Don’t just write about what you’re making — show it.

• Include high-quality photos, videos, and GIFs
• Add behind-the-scenes shots of your creative process. If you’re a musician, share audio tracks; if you’re a designer, show prototypes

Let your page feel like a vibrant window into your world — not just a wall of text.

6. Highlight Rewards With Visuals

Backers want to know what they’re getting. Make it crystal clear.

• Show images of physical products or prototypes
• Include descriptions that are concise and benefits-focused
• If relevant, show past successful projects or similar rewards

Help people picture the moment they open your reward — what do they see? What do they feel?

Images on Rewards Is Now Live!

This update enables creators to feature an image of each of their project’s rewards in the respective reward tier section of their project page.

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7. Tag Us to Get Noticed

Your campaign doesn’t exist in a vacuum — and neither do we.

• Mentioning @Kickstarter puts your project on our radar. Our handle is tagged & mentioned over 60,000 times each month, so if you’re creating buzz, we’re likely watching.
• Create a moment — not just a post. Share your journey with behind-the-scenes videos, bold visuals, and personal stories. The more shareable and compelling your content, the more likely it is to get noticed by both our team and the broader community.

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8. Right Category. Right Time.

Choosing the right lane sets you up for the proper spotlight.

• Our team curates category-specific newsletters — so your project has a better chance of being featured if it’s properly tagged.
• Launching your project during one of our themed Open Calls (like Make 100 or Zine Quest) can lead to increased visibility and promotion across our platform.
• Plan your calendar accordingly. Check Kickstarter’s seasonal initiatives and align your project with key cultural or category-specific moments.

The Benefit of Launching an Open Call Campaign

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9. Keep It Inclusive and Accessible

Kickstarter is a global, all-ages platform — your project should reflect that.

• Avoid explicit content or strong profanity
• Add subtitles and captions to videos
• Use alt text for imagesIf your project uses another language, include English translations when possible

Making your project more accessible doesn’t just widen your audience — it shows respect for the diverse community backing creative work on Kickstarter.

10. Don’t Spam

Seriously. Don’t do it.

• Don’t send mass DMs
• Don’t post links in unrelated comment sections
• Don’t hijack threads or communities you’re not part of

Play by the rules. Building buzz should come from connection, not coercion.

Need some inspiration? Check out these project pages

DABEI Travelpods

The Misen Carbon Nonstick Pan

A Trial of Lace and Bone - Deluxe Black Page Special Edition

FINO V | Revolutionize Your Urban Carry

The Bed Sheet | Revived

Animation VERSUS

The Cloaked Realm Animated Series: Season One

Kickstarter Is a Stage — Make It Count

There are thousands of projects that are live at any given moment so we can’t feature them all — but we can spotlight the ones that rise above the noise. So, whether you’re preparing to launch or looking to optimize mid-campaign, use these tips to build a standout presence.