Case Studies
From First-Time Games Creators to More Than $1M Raised—A Digital Marketing Success Story
First-time creators managed to secure more than half of their 15,000+ pledges by skillfully employing performance marketing.
Case Studies
Ooni's Pizza Oven Turns 10: From Kickstarter Project to Global Culinary Sensation
Ten years ago this month, the team behind Ooni Pizza Ovens launched its first Kickstarter campaign. Pizza hasn’t been the same since.
Creator Tips
How Brandon Sanderson’s Kickstarter Project Broke the Bookish Internet
Here's why the author's record-smashing Kickstarter campaign performed so phenomenally well.
Case Studies
How CW&T Built a Sustainable Design Studio Over the Course of a Dozen Kickstarter Campaigns
The couple’s successive campaigns and thoughtful communication have helped them grow a dependable audience.
Case Studies
Lumos's Smart Helmets Are Saving Lives and Illuminating City Streets
The award-winning creative team is back with Ultra, its sleekest gear yet.
Creator Conversations
‘We Stopped Talking About Money’ — and Raised $9 Million
Elan Lee made ‘Exploding Kittens’ and ‘Throw Throw Burrito’; Paul Budnitz created Ello and Kidrobot before launching Superplastic. Here, they discuss how community-first projects have overthrown elitist cultural tastemakers.
